| 郭恒,王维娜,张杨,程晟,沈素.北京地区7家三级甲等综合医院药学部科普微信公众号的传播现状调研[J].中国药事,2020,34(1):77-81 |
| 北京地区7家三级甲等综合医院药学部科普微信公众号的传播现状调研 |
| Investigation on the Current Status of WeChat Public Accounts' Popular Science Pharmacy Departments of Seven Level A Tertiary Comprehensive Hospitals in Beijing |
| 投稿时间：2019-10-29 |
| DOI：10.16153/j.1002-7777.2020.01.012 |
| 中文关键词: 微信 药学 科普 传播现状 综合三甲医院 |
| 英文关键词: WeChat pharmacy popular science current status level A tertiary comprehensive hospital |
| 基金项目: |
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| 摘要点击次数: 1724 |
| 全文下载次数: 276 |
| 中文摘要: |
| 目的：对北京地区7家三级甲等综合医院药学部科普微信公众号的传播现状进行调查与分析。方法：记录2019年6月30日前各医院药学部科普微信公众号发布原创作品的题目、发布时间、涉及药物或食物、涉及人群、形式、内容分类、阅读量，并进行汇总分析。结果：共收集科普作品535个，作品平均阅读量1110，纯文字和图文形式作品数量占比超过95%，动画和视频形式作品占比不足5%。内容分类中，药物专题、疾病科普和药物不良反应位列前三。作品中中草药、饮料、食品、保健品、抗感染药物以及常见慢性病用药出现多。此外，针对孕妇、哺乳期妇女的科普相对偏少。结论：目前医院药学部门创作的科普作品仍面临传播程度有限、持续创作能力不足、内容重复且覆盖范围有待扩大等挑战。 |
| 英文摘要: |
| Objective: To investigate and analyze the current status of WeChat public accounts' Popular Science launched by pharmacy departments of seven level A tertiary comprehensive hospitals in Beijing. Methods: The titles, releasing time, drugs or foods involved, polpulation involved, styles, content categories and click rate of original works published by WeChat public accounts launched by pharmacy departments of the hospitals before June 30th, 2019 were recorded, collected and analyzed. Results: A total of 535 works were collected, of which more than 95% adopted pure literal style with or without pictures and less than 5% used video or animation. The works' average click rate was 1110. The top three topics of the content category were drugs, popular science about diseases and adverse drug reactions. The traditional Chinese medicines, beverage, food, health care products, antibiotics and drugs for common chronic diseases were frequently mentioned in these works. However, the popular science for pregnant women and lactating women were less involved in the works. Conclusion: The works of popular science created by pharmacy departments of the hospitals are facing the following challenges:for example:limited dissemination, lack of continuous creativity, repetitive contents and coverage to be expanded and so on. |
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